Use a splash page when speed rules
Choose a splash page for traffic exchanges, banner clicks, and other rapid environments. Lead with a bold benefit, a recognizable image or identity, and one action.
Use a bridge page when context matters
Choose a bridge page when the visitor needs to understand why you recommend an offer. Introduce yourself, connect the problem to the solution, explain a bonus or angle, and invite the next click.
Use both in sequence
A capture page can collect the lead, then redirect to a bridge page that continues the promise and introduces the affiliate offer. Each page has one job, so neither needs to become a cluttered sales page.